Any business will be at a really huge advantage if they know exactly just how to use TikTok, not only for just sharing content but also for analyzing their metrics. As a matter of fact, it’s going to be a crucial element for any business if they want to make sure that their strategies are effective and working. Using the best Social5’s new Social media scoring tool for small businesses can help, but the basic skills and tactics still need to be taken into consideration. That’s why today, we’re going to explore the basics of mastering TikTok analytics. So without further ado, let’s dive in.
Check the Recent Activity Tab
The first thing you need to do is check the recent activity tab. This is located in the “Analytics” section of your account. Here, you’ll get an overview of activities that have been happening on TikTok for your account over the past week. It will tell you how many views, impressions, and interactions each post has had and who your top influencers were. This will help you to understand which content is being shared and interacted with the most and what kind of engagement it’s getting. On top of this, recent activity will also tell you how many people have followed your account over the past week, giving you an idea of who is actually interested in what you’re posting.
Look at Audience Growth
The next step is to look at the audience growth section of TikTok analytics. This will give you an overview of how your number of followers has changed over time. It’s a great way to get an idea of how well your content is performing and if you’re actually gaining followers or losing them. You can also use this info to track the effectiveness of any campaigns you might have launched, as you’ll be able to see whether they had a positive or negative effect on your follower count.
Leverage the Hashtags and Topics Analytics
The hashtags and topics analytics tab is also handy. This will let you know which topics are trending on TikTok, as well as which hashtags your audience is using the most. This can help you create content around these trends that your followers will find interesting while also giving you an idea of how to target specific audiences. If a certain hashtag or topic is particularly popular, you can also use this to create custom ads or campaigns around it to reach more people.
Pay Attention to Engagement Analytics
Finally, engagement analytics is something that should not be overlooked. This tab will show you the number of likes, comments, and shares each post has received, giving you an idea of how well it’s performing. It can be a great way to see which types of content people prefer and what kind of engagement they’re giving. With this information, you’ll be able to create better campaigns and tailor your content to fit the needs of your audience.
Improving your brand awareness in TikTok is a tricky journey, and it can take some time to figure out what works best for you. That’s why understanding the analytics provided by TikTok is the basic you can’t ignore. With these tips in mind, you’ll be able to get a better handle on your account performance and make sure that your campaigns are as effective as possible.
